The Chinese toy giant aims to transform the fleeting popularity of its collectible art toys into a long-term global intellectual property empire, a strategy analysts say is both ambitious and fraught with challenges. SHANGHAI – Pop Mart International Group, the company behind the wildly successful Labubu monster toy, is embarking on a new strategy modeled […] The post Pop Mart, Maker of Viral Labubu Toy, Looks to Disney’s Playbook for Enduring Success appeared first on The Boca Raton Tribune.
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