Special social media and digital guidelines for advertising alcohol

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    As a result of diminished on-premise traffic, e-commerce has become a lifeline for restaurants and other hospitality venues that otherwise benefit from direct customer interaction and visual display marketing. Online sales of alcohol continue to rise as restaurants try to survive without dine-in patrons by taking advantage of flexibility in emergency orders that now allow creative new sales options, such as cocktails to go. Ongoing operational pivoting also requires alcohol retailers and producers…

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