CNN reports: A planned reality show will seek to give the winner of its on-air competition “the greatest prize ever given out on Earth” — a 10-day stay on the International Space Station… The production company’s press release said that the team is “now looking for global brand and primary distribution partners.” Space Hero is planning to open the application process for the show in the first half of 2021 before broadcasting begins in 2022, a spokesperson said via email Friday… Space Hero, which is headed by a former News Corp executive named Marty Pompadur, said it is working with Texas-based startup Axiom Space to coordinate the trip into orbit. Axiom was co-founded and led by Michael Suffredini, who led NASA’s International Space Station Program from 2005 to 2015. The company plans to serve as a go-between for NASA, launch providers such as SpaceX and Boeing, and any private-sector individuals interested in booking rides to space for tourism, entertainment or other business purposes. Axiom has also said it can provide all the training necessary to prepare individuals for a trip to the ISS… Private citizens have visited the space station before: A company called Space Adventures previously organized eight trips to the International Space Station for ultra-wealthy travelers between 2001 and 2009 using Russian Soyuz spacecraft. Allowing tourists and other private citizens to make use of the space station — via SpaceX’s or Boeing’s new spacecraft — is part of NASA’s goal of commercializing outer space. CNN notes that Axiom is also handling the training and coordination for that Tom Cruise movie that’s going to be filmed in space. Read more of this story at Slashdot.