Google today is introducing a new feature for Android phones that will help legitimate businesses reach their customers by phone by having their brand name and reason for calling properly identified. From a report: The feature, known as “Verified Calls,” will display the caller’s name, their logo, a reason why they’re calling, and a verification symbol that will indicate the call has been verified by Google. The feature arrives at a time when spam calls are on the rise. U.S. consumers received 61.4 billion spam calls in 2019, according to a recent report from RoboKiller, representing a 28% increase from the prior year. The U.S. Federal Communications Commission also says that unwanted calls, are its top consumer complaint. Google’s new system gives legitimate businesses a way to share their information with consumers along with their reason for calling on the incoming call screen. This, however, only works with those participating businesses who have chosen to sign up with one of Google’s partners in order to have their calls verified. According to Google’s website for the service, businesses can get started with Verified Calls by working with a partner such as Neustar, JustCall, Telecall, Zenvia, Prestus, Aspect, Five9, Vonage, Bandwidth, IMImobile, Kaleyra, Quiubas Mobile, or Datora. Read more of this story at Slashdot.